70 Years of Live Theatre
This organization was created in the summer of 1947 by a small group of people who wanted to “put on a show”. These 10-15 theatre-lovers, swept up in the last wave of the larger Little Theatre movement across the country, recognized the need for an organized drama troupe in San Luis Obispo, and, late in 1947, decided on the name San Luis Obispo Little Theatre and began rehearsal for their first production — Noel Coward’s Blithe Spirit– which opened at the San Luis Obispo High School Auditorium in early 1948.
From 1947-52, this core group of actors/director/costumer/theatre lovers produced 21 shows in various locations around town. One show at a time, simply trying to make enough money with one production to be able to put on the next.
Our theatre took the next step forward in 1952, when this unofficial group applied for 501(c)3 nonprofit status. These theatre-lovers, responsible for every aspect of every production, immediately transformed into our first Board members. Being a nonprofit, the Little Theatre was now able to accept donations, opening up a brand new revenue stream for the theatre. This new money allowed the board to begin thinking further than one show ahead. Soon, the theatre began producing four, five, six shows each year. The names of the Board members were the same names you would see in every program. These were theatre-lovers, volunteers producing plays for the love of the art form. During this period our theatre produced more than 150 plays in approximately 25 venues around the county (from Cambria to Arroyo Grande).
In 1981, the Board of Directors negotiated a lease for an empty band room on the Junior High School campus on Lizzie Street. Affectionately known as the Hilltop Theatre, this venue allowed the Little Theatre to produce a full season of plays and offer season subscriptions, which, in turn, created several new revenue streams for the organization.
In 1993, the Little Theatre moved into our current home, the City Playhouse, after the City of San Luis Obispo built a new library on the corner of Palm and Osos street. A crew was quickly assembled to transform this empty library into a functional performance space before our first season downtown. Risers were built, seats were installed, and—legend has it—the building was finished and legally able to welcome the public inside a few hours before our first production opened.
Now, 24 years later, we are in the midst of another time of change. During the past five years at the City Playhouse, our organization has experienced unprecedented growth, both artistically and financially. Since 2012:
- Our season ticket sales have increased by 50%, or about 10% every single year.
- Our overall budget has nearly doubled. This season, for the first time ever, our theatre will bring in nearly three quarters of a million dollars, putting us in the top 3% percent of non-profit theatres in the nation.
- We enjoy an average of 94% capacity for our Mainstage shows, with more than half of our performances selling out completely.
- Our Academy of Creative Theatre is thriving, serving over 250 children every year in a year-round program of camps and classes.
We have had an incredible history as a nonprofit community theatre. 70 years, over 900 plays, hundreds of board members, thousands of volunteers. Now, as we enter our 2017-2018 Season, it is time to officially become the premier live theatre in San Luis Obispo. It is also way past time to reward the dedicated, professional work of our artists and to publicly recognize internal changes that have already taken place. To continue the growth we have experienced for the last 5, the last 30, the last 70 years, it is time for us to become the only nonprofit professional theatre in San Luis Obispo County.
Welcome to the San Luis Obispo Repertory Theatre.
This natural evolution to a professional theatre accurately reflects our mission and our current place in the local and national arts scene. Nothing enhances and energizes a city like having a successful, professional, nationally-recognized regional theatre in its downtown core. We look forward to bringing professional live theatre to the Central Coast and to becoming an important part of the national theatre conversation.
We are so proud of our history, and thrilled about the future. Thank you to everyone who is a part of the incredible history of the San Luis Obispo Little Theatre. We hope you’ll join us on our new journey as SLO REP.